5 Fundamental Shifts in Marketing Strategy

November 12, 2025

All Podcasts 5 Fundamental Shifts in Marketing Strategy

Summary

In this episode, Anjali Gupta explores how modern marketing strategy is undergoing some fundamental shifts, shaped by the ever-evolving buyer behavior, technology, and market expectations. The conversation highlights how AI, personalization, and real-time intelligence are redefining how brands approach digital marketing and demand generation. It also emphasizes the renewed importance of human connection, content discoverability, and authentic storytelling across platforms be it digital marketing, social media or in-person events. This episode provides a forward-looking view of how marketers can stay competitive in a fast-changing landscape.

What’s covered in the video

  • How AI-driven personalization is reshaping the foundations of modern digital marketing.

  • The renewed role of in-person engagement within a contemporary marketing strategy framework.

  • Why timing and buyer intelligence matter more than traditional automation.

  • How to structure content for discoverability across AI search and recommendation systems.

  • The rising importance of tools that help buyers justify decisions internally.

  • How employee voices strengthen brand storytelling on social media.

  • The real purpose of AI for marketers: accelerating productivity without losing creativity.

November 12, 2025

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