The Fractional Take with Anjali Gupta, Ep. 6 - The Death of Institutional Creativity

December 09, 2025

All Podcasts The Fractional Take with Anjali Gupta, Ep. 6 - The Death of Institutional Creativity

Summary

Over the last few weeks, the advertising industry has been disrupted by news of massive consolidation. With Omnicom and IPG announcing mergers and over 4,000 jobs cut, legacy names that shaped our careers are being folded in the name of "efficiency." But what are we really losing?

In this episode of The Fractional Take, Anjali Gupta argues that we aren't just losing job titles or cost structures but also losing the unique agency cultures and "institutional memory" that taught generations of talent how to build brands. Creativity doesn't live in a boardroom, it lives in the friction of competing philosophies.

What’s covered in the video

  • The business logic vs. the creative cost of holding company mergers.

  • Why a legacy agency name no longer guarantees depth of creativity.

  • The shift from "institutionalized creativity" to small, sharp independent teams.

  • Why this moment of disruption is actually a massive opportunity for reinvention.

December 09, 2025

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